A first glimpse of the MTV rebrand project by Universal Everything

July 3rd, 2009 // No Comments // Posted by Lukas

MTV International asked the guys from Universal Everything to rebrand the whole thing. Maybe a mainstream topic but the first results look promising. Great Animation work going on…
Here´s what they say:

“We are asked directly to devise the on-air, web and print rebrand of MTV for an international audience of 524 million viewers. Its purpose to cement the channel’s reputation as a powerhouse of youth-oriented programming and creative output.(..) This resulted in the reinvention of the onscreen information graphics with a timeline based system to establish ‘Where you are in MTV time’.

Here are my favourites and there is more to come:

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