Nike produced a really cool ad for the Nike Free Run+ shoe. The Act Hifana does a live performance by bending the flexible sole of the shoe. Cool concept for an ad and it looks like they had a great time producing this.
Pieter from todayandtomorrow.com sums up how they did it:“…the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.”